I have been monitoring the market movements over the last week or so analysing the current market trends from a media and
technology viewpoint. and have been involved in the building or commercialising software that addresses the workflow, packaging and distribution of digital content for over a decade.
There is so much movement in the IP video marketplace that as the worlds of broadcast, IT and advertising converge so does the realisation
that the processes, systems, resources in some cases functions each industry has had for decades is smashing head on into another process that does not talk the same language.
In the video ecosystem there are no standards. No standard player, bitrate, codec, device, transport protocol. etc...
The list goes on and on.
The fragmentation in the video ecosystem is the major headache as the workflow and management of content is the bottleneck.
In some cases a vendor requires 20 versions of the same file for delivery to a multitude of devices, now take a vendor with 20 properties all with different OVP (online Video Platforms)
its a nightmare to say the least
Today's consumers are more informed than ever and consumers demand services that cater to their ever changing consumption habits.
Consumers want everything now, with things that are relevant to then
In reality what consumers have now is a sea of content that is only available on certain devices, content this is mostly irrelevant.
Yet most businesses in the video ecosystem throw around terms like, tv everywhere, any screen, instant etc.... the thing that these people don't realise is
the delivery... is not the issue,
To deliver a movie via Netflix costs cents but the other parts of the workflow (processing storage and management of the content) can cost thousands of dollars per title depending on
The important questions are, what does it cost money and time wise to get content to any screen?, how do i monetise my content?
who is building technology that enhances and expands the capability of the system i have spent millions on?, how does it upscale ARPU in the future? how do i deliver TV personalised to every individual viewer
how do i make money, how do I expand markets?
So now to the big question: Why is the content irrelevant to TV viewers?
In my op[inion It's because the Logistics involved in acquiring, preparing and delivering personalised content is too expensive and time consuming using the current workflow of video.
Hyper Niche content costs money to prepare for delivery and unless there is a model of demand that is recognised upfront for this content the financial matrix often prioritises other types of content for ingestion.
If you have ever turned a home made dvd to a internet movie on your computer you would realise this process is a huge one, well Imagine having to acquire, store and prepare billions of files to suit millions of customers not to mention the addition of thousands of pieces of content per day then repurpose in a multitude of formats that in the end may or may not be viewed and by the way, no real way to easily find advertisers for this content.
I believe in a very short time the realisation that the virtualisation of video is the key to the future of video.
Virtualisation is already accepted as the backbone of cloud computing.
Cloud computing is the delivery of computing as a service rather than a product.
Linius in a way is the world's first Cloud Logistics platform
Logistics is the management of the flow of goods between the point of origin and the point of destination in order to meet the requirements of customers or corporations.
Linius delivers the worlds first video virtualisation platform that turns physical video assets into virtual assets.
Virtual assets are secure, easy to transport, can be seamlessly joined together to provide
dynamic targeted TV from multiple remote source feeds, virtual assets can be reshaped to suit virtually any device "on the fly", and provides traceability reporting whilst removing the bottlenecks that exist in the current world of delivering and monetising content today.
I often say to myself "Live these times, be in the present, trust in myself and the people that trust me, for they will be the times of our lives".